Objective
Increase the number of inbound contacts from architects and engineers.
Challenge
Avoid being inundated by time-consuming contacts and calls from non-targeted consumers of windows and doors.
Solution
Build and activate a search marketing program giving Dynamic Windows
excellent targeted Internet presence using architectural and building contractor terminology.
Results
The business result was an increase the number of qualified prospect calls from 5 per week to 8 per day from their Internet presence. |