Objective
Reach targeted, qualified customers and measure results rapidly.

Challenge
Design a customer loyalty program to give Bluenotes a rapid emailing system capable of hitting precise targets and reporting specific campaign results.

Solution
Build a customer data base from an initial email list, continuous point-of-sale input, coupon entry forms as well as select membership club participants. Using professional email marketing blasts, Bluenotes now reaches its target audiences, segmented by any parameter combination of age, gender, favorite store, city, hi/lo purchase histories, product liquidations, special events or email opening behavior.

Results
Increased sales with targeted clients. Better understanding of customer purchasing habits.